Entrepreneur News Articles: Sales and Marketing

5/3/2016 5:37:37 AM

Mon, 02 May 2016 22:00:00 GMT
Why an Authentic Purpose Is the Best Differentiator
Entrepreneurs plan on how they'll execute a business or service, but the real question driving a sustainable brand should be 'Why?'

Mon, 02 May 2016 18:35:00 GMT
This Startup Offers Publicists a Better Alternative to Clogging Journalist's Inboxes
Two sisters are behind Babbler, which just raised more than $2 million and aims to better connect media and PR professionals with a social network-like platform.

Mon, 02 May 2016 18:00:00 GMT
Why Everybody Respects Professional But Nobody Likes Corporate
As founder and CEO, you get to define the company culture, and it should always be professional. What it shouldn't become is impersonal.

Mon, 02 May 2016 17:30:00 GMT
4 Ways to Survive Your Company's Rebrand
When your "brand" no longer defines what your business is actually all about, it may be time to pivot. Here's how.

Mon, 02 May 2016 14:30:00 GMT
3 Content Marketing Trends You Need to Be Addressing in Q2
Stay ahead of the content marketing game by following these three trends.

Sun, 01 May 2016 14:00:00 GMT
All About Buyer Personas: What They Are, Why You Need Them and How to Make Them Effective
Industry leaders encourage constructing buyer personas. Here's what you need to know about them.

Sat, 30 Apr 2016 17:00:00 GMT
Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.
Content-marketing expert Salma Jafri says that in an age of authentic marketing, there's no reason to fear it.

Sat, 30 Apr 2016 14:00:00 GMT
What We Can Learn From the Mast Brothers' Chocolate Scandal Recovery
Bolanile Maté of Be Better Paris describes ways you can reinforce your core value system after it has been challenged.

Fri, 29 Apr 2016 22:30:00 GMT
How These 3 Fashionable Cousins Use Data To Drive Demand
To satisfy customer demand, these entrepreneurs stay on top of buying patterns and emerging trends relevant to their business.